Leafing through an old magazine, I noticed a small ad about a design course by mail. The headline read, “Art for pleasure and profit!” I have never found a better definition to describe my profession. Of course, at times it is more the pleasure and less the profit, at times the contrary. But if one of the components were missing, design wouldn’t exist.

—Carlo Angelini

Definitely agree. The French phrase ‘l’art pour l’art’ which means ‘art for art’s sake’ does not apply to design. To design for design’s sake is really to not create design at all. Design is created for a specific audience with a specific goal in mind. Without an audience or goal, design is no longer design, but just art. Art doesn’t have to communicate to a specific audience like design does.

Your thoughts?