Category Archives: Uncategorized

f8.0 – 1/180 – Speedlight with shoot-through umbrella coming from straight above. Small reflector on front right side. White foamcore blocking light to create background gradient. Lighting setup similar to what is explained here.

1/180 – free-lensing with 50mm lens

Peanut the beagle

f6.7 – 1/180 – Speedlight with mini-softbox coming from back left. Alien Bee with shoot-through umbrella coming from front right.

Kodak camera

f8 – 1/180 – Alien Bee with shoot-through umbrella on front left and two speedlights aimed at background.

Beagle dog

f4.5 – 1/125 – Speedlight with honeycomb grid coming from back left side. Alien Bee light with shoot-through umbrella coming from front right side.


f1.8 – 1/180 – Speedlight with honecomb grid coming from back left – backlighting flower.

abstract pattern

1/90 – Free-lensing with 50mm lens. Speedlight with mini-softbox coming from in front of camera/behind subject.

Water drop

f9.5 – 1/750 – High speed sync with cord from camera to flash. Speedlight with red gel hand held above water aimed slightly at white background. Manual focus used.

A few years ago, after one too many ‘things’ related to my work as a designer got under my skin and frustrated me, I resolved to find the common theme and discover how to overcome this frustration I was experiencing. The common theme was that people who aren’t designers don’t understand design, designers and the design industry. This makes sense, right? I don’t understand medicine, doctors, and the medical world. I don’t understand accounting, accountants and the financial industry. I could say the same for every other industry and career that isn’t mine. However, these frustrations were also coming from those in positions that should understand design, designers and the design industry, maybe even sometimes those with the title of designer. I would often hear statements regarding designers that range from discounting what designers do to just plain misconceptions about what we do. Many of the things I was hearing would be so opposite from my creative compass and guiding principles.

Never going away

After much reflection, I realized that this problem will not be going away as I move through my career and I need to find a way to deal with these ‘design myths’. Not being an angsty high school kid, I couldn’t revert to posting passive aggressive tweets and Facebook posts (although I might still do that on occasion). I also didn’t think contributing to something that calls itself ‘clients from hell’ was good enough. I needed a better solution to deal with these ‘design myths’. One that allowed me to fully explore my own principles and creative compass in regards to these design myths.

Two years in the making

Two years ago, I began writing about a few design myths and sketching some ideas for a website. I also started brainstorming a name for the website. I kept putting the project off because I was too busy with other projects and too scared to actually publish this thing and get it out there. Then over this last Christmas break, I created the website within a week – but still didn’t launch it. Until this week. The result is – A place where I can write about one design myth at a time and sort of debunk them – or at least provide some clear thoughts/opinions about why we should think about things differently. For me, the process of researching, critically thinking about and writing each essay helps to solidify my opinions and further hone my creative compass. Am I the only one who can’t clearly define their opinions/thoughts without first writing them out?


I’ve been using the #clientsfromhell hashtag when I tweet about This is mostly because the #clientsfromhell tweets are design myths in a way. The difference? Hopefully does a bit better than someone posting a snarky/passive aggressive post about how, ‘the client just doesn’t understand’. If they don’t understand, come alongside and educate them, but leave the snark at the door. That’s what tries to do.


It seems that Google Local Business Listing has fallen under the radar, at least in my sphere of influence. So I wanted to share some advice to anyone who runs a small business or provides a marketable service.

What is it? Google Local Business Listing is a way to get your business on Google Maps and subsequently Google search results…for free.

Why is this important? When someone searches for your product or service along with your city, your business will show up, top ‘o the list.

Localized. As I mentioned above, you get free local advertising on Google. When folks search a keyword plus your city, local businesses are displayed above  the regular search results.

Build Street Cred Whether you sell cheeseburgers or wedding dresses, Google Local Business Listings is one big way to build your street cred. How? Customers can write reviews of your product or service for others to see. Don’t be shy about asking customers to write a review for you on Google. I’m not. This is also an incentive to provide top notch service and products to your customers, because you may receive bad reviews too!

How much does it cost? Nothing is free these days… but this sure is and…

It works! At least for me. I’ve gotten one client so far by using Google Local Business Listings. Google has begun sending out periodic stats on how many hits you receive from your listing as well! Now, you might be asking….

How do I sign up? Go here and login with your Google account and simply fill a few things out!