Category Archives: Someone Once Said…

Technical skill is mastery of complexity, while creativity is mastery of simplicity.

— Christopher Zeeman

Creative Improv is all about simplicity in design because that’s the sign of true creativity. We also follow this mantra by a great jazz bassist(because we love jazz music and there are great similarities between jazz improv and design)

Making the simple complicated is commonplace; making the complicated simple, awesomely simple, that’s creativity.

— Charles Mingus Jazz Bassist and Composer

If I create from the heart, nearly everything works; if from the head, almost nothing.

— Marc Chagall

People think that design is styling. Design is not style. It’s not about giving shape to the shell and not giving a damn about the guts. Good design is a renaissance attitude that combines technology, cognitive science, human need, and beauty to produce something that the world didn’t know it was missing.

—Paola Antonelli

There are no bad ideas, just bad decisions.

— Jacob Cass
check Jacob’s work out – Quote via

Most trademarks don’t look that good on the radio.

—Ken Cato

It’s about whittling. It’s about taking something and whittling and whittling and getting it sharp and perfect. Then you’ve got something.
—James Victore

Stop looking at yourself as a designer, and start thinking of yourself as a deliverer of ideas.

—Ståle Melvær

The strategy in [visual] communications is not to sell the ¼-inch drill bit, but the ¼-inch hole.

—Robert Louey

Simplicity is not the goal, It is the byproduct of a good idea and modest expectations

—Paul Rand

“What I’m trying to produce is the visual equivalent of the chord change that makes the hairs on the back of your neck stand up.”

-Rian Hughes