Category Archives: Someone Once Said…

Good design adds value of some kind, gives meaning, and, not incidentally, can be sheer pleasure to behold; it respects the viewer’s sensibilities and rewards the entrepreneur.

—Paul Rand

Hard work is a prison cell only if the work has no meaning.
—Malcolm Gladwell

Instead of wondering when your next vacation is, maybe you should set up a life you don’t need to escape from.
—Seth Godin

Question everything generally thought to be obvious

—Dieter Rams

For me, right now, this means – rethink all of my design tendencies. For example: Is Helvetica right for this project too? Does this website need to be centered (margin: 0 auto; for the web nerds)? Do buttons need  rounded corners and a gradient?

In your profession or daily life, what is it that you need to question?

Recently, I came across Dieter Rams’ ten principles of good design. I didn’t even know who Dieter Rams was – but assumed that he was surely a graphic designer, based on his definition of good design (and maybe the glasses).

I was wrong! (which proves good design is transcendent)

Dieter Rams is an industrial designer – mainly working for electronic device manufacturer, Braun. He designed products such as coffee makers, radios, calculators and so on. Basically, if he failed at his job as designer, people would get really frustrated with the devices that fill their daily lives. Talk about a tall task – especially in comparison to myself – a measly website designer.

So here is Dieter Ram’s ten principles of good design:

Good design is innovative.

Good design makes a product useful.

Good design is aesthetic.

Good design makes a product understandable.

Good design is unobtrusive.

Good design is honest.

Good design is long-lasting.

Good design is thorough down to the last detail.

Good design is environmentally friendly.

Good design is as little design as possible.

—Dieter Rams

All men dream; but not equally. Those who dream by night in the dusty recesses of their minds awake to find that it was vanity; But the dreamers of day are dangerous men. That they may act their dreams with open eyes to make it possible.

—T.E. Lawrence

Here’s one question that comes to mind after reading that quote… What dream or idea do you have living deep inside you that you have yet to act on?

Design is to invent with intent. If you take away the ‘invent’ bit, you have an engineer. If you take away the ‘intent’ bit, you have an artist.

—Rebecca Reubens

The real issue is not talent as an independent element, but talent in relationship to will, desire, and persistence. Talent without these things vanishes and even modest talent with those characteristics grows.

—Milton Glaser

You can’t really say, visually, any more than you think and you can’t think any more deeply than the sum total of what you read.

Keith Carter, photographer

Make it simple. Make it memorable. Make it inviting to look at. Make it fun to read.

Leo Burnett