Category Archives: Print Design

A few months ago, when Creative Improv was in it’s infancy, the Parallax View project came our way at just the right time. I had wanted to work on this project since high school. I knew Ben & Seth in high school and thought it would be cool to do a website for them back then (before they were Parallax view).¬† I believe we even talked about me doing the website. I also received an email two years ago from the band asking if I would do some work – Sadly it got lost in my email and I never read it.

This time, everything seemed to work out. With Michael’s and my experience designing and marketing for the Church, this was a perfect project for us. Check out the Parallax View Band website that we launched a few weeks ago! Michael’s initial design ideas, sketches, endless creative direction, keeping me on task, writing skills and client relations is and always will be priceless to Creative Improv’s design process. This and every other project I’ve worked on with him always turns out a zillion times better because of what he brings to the table!

Check out our design process for this project. Interested in Creative Improv?? then become a fan on facebook or check us out on our official website.

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The first step in this project was to sketch out logo ideas.

We ended up deciding on this logo because it was the most memorable at a very small and very large scale.

We ended up deciding on this logo because it was the most memorable at a very small and large scale.

The website sketches came next, incorporating the logo's colors and style. This first sketch used a left narrow column and the header was a bit more crowded than what we ended up going with.

The website sketches came next, incorporating the logo's colors and style (for these, incorporation of color was in my head ūüôā ). This first sketch used a left narrow column and the header was a bit more crowded than what we ended up going with. These black/white pencil sketches help decide on layout without the distraction of color to give a false sense of completeness.

This sketch was the base for the final website, though still a bit different in the final implementation. We used the divine proportion to decide how wide each column should be. I know, how ironic, since this is a Christian band. :-)

This sketch was the base for the final website, though still a bit different in the final implementation. We used the divine proportion to decide how wide each column should be. I know, how ironic, since this is a Christian band. ūüôā

The final website: featuring content from various social media and a brand new blog for the band to keep in touch with their fans. The most dynamic aspect is the MySpace Music Player, the Flickr feed and YouTube feed.

The final website: featuring content from various social media and a brand new blog for the band to keep in touch with their fans. The most dynamic aspect is the MySpace Music Player, the Flickr feed and YouTube feed. Check it out now!

The CD was one of the funnest parts of this project. I've only designed one other CD in my life, unless you count the fake CD for portfolio purposes. The typography, textures, photos and illustrations just came together nicely. It did take some thinking to get the hierarchy just right between the title and logo for the cover.

The CD was one of the funnest parts of this project. I've only designed one other CD in my life (for Truman's Jazz Ensemble, which I performed with as well). The typography, textures, photos and illustrations just came together nicely. It did take some thinking to get the hierarchy just right between the title and logo for the cover.

The Poster was the very last piece to complete. It matched the website header nicely.

The poster was the very last piece to complete. It matched the website header nicely.

A¬†few months ago I took on the project to create an e-news portal for all things ATSU. Sort of an up-to-date stream of news that¬†contained everything related to ATSU. The project required a logo, website, sweet notepads (w/iconnect logo) and a magazine ad for the alumni magazine, Still Magazine. The logo was originally Lee’s design, I just tweaked it a bit. Lee’s a marketing associate here at ATSU. The notepad was laid out in conjuction with Gail, a graphic designer at ATSU. The website is built in wordpress so it can be quickly updated. The site also uses a jQuery powered¬†slideshow on the homepage.

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Complete with Truman Alumni Association pen ūüôā

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iconnect ad in Still Magazine

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iconnect.atsu.edu

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Logo for the Student Government Association at ATSU – This is to be used on their brand new website that I posted a few weeks ago. Will be in WordPress – should be come out nicely!
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iconnect – a website that connects the ATSU community through various social networking all in one place. I can’t wait for this to launch – The URL has been blurred out since it’s not live yet. This is a magazine ad that will be in Still Magazine soon.

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Financial Aid videos for ATSU – the most extensive use of web videos at ATSU to date – I think… Again I can’t share the URL since it’s only for a select set of users. The previous and next buttons use jQuery to ‘slide’ to the next video. An example is here.

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So I decided not to include the other 10 million design projects I worked on this week Рso I collaged them into a small space.  This week included an iconnect magazine ad, blackcat billboard ideas, newspaper ad for meadow heights, SGA logo, iconnect subpage design, creative improv subpages, financial aid video slideshow, blackcat illustrator recreation and a bunch of programming.

I’m.

Exhausted.

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MEADOW HEIGHTS MESSAGE SERIES INVITE CARDS
Do you have what it takes?

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PHOTO RETOUCHING & COLORING
This photo is one that my aunt gave me about a year ago. It’s my dad and other aunt in the 60’s. The photo was almost beyond repair, with the graininess and lack of contrast. I made good use of the burn tool. First I made it black/white then began layering color in and then burned¬† more contrast in.

MEADOW HEIGHTS CHURCH ‘REMEMBER’ MESSAGE SERIES

Another message series! I’ll have another one to post in two weeks. This one was a borrowed set of graphics from LifeChurch.tv. What is borrowed is the glass image and ‘remember’ logo. The rest is a unique design that fits the Meadow Heights ‘style’. It’s funny that Meadow Heights ‘style’ is identical to my design style. I just counted how many message series graphic sets¬†I’ve designed for Meadow Heights….. drum roll please….. 28!

 

ICONNECT – YOUR ONLINE CONNECTION TO ALL THINGS ATSU

Still being developed, but I just had to share this. This is website numero deuce that I’ve developed for ATSU. It follows the same style that atsu.edu does and still has it’s own identity. The most important aspect is the ATSU blue banner that is consistant across all ATSU websites. The footer is a unique aspect that will be used on all new websites I develop. It’s an alternative to the global navigation at the top of the website.

 

SGA – STUDENT GOVERNMENT ASSOCIATION

This is a sneak peak at an even less developed website. the goal here is to globalize the two SGA’s – one for Arizona campus and one for the Missouri campus.

from left - Home Storage Solutions magazine cover, 'Stack Your Storage' magazine spread, Table of Contents

from left – Home Storage Solutions magazine cover, ‘Stack Your Storage’ magazine spread, Table of Contents

A few days ago I received a package in the mail. The package was from Dave Stone at Workbench Magazine. It contained the magazine that I spent all summer conceptualizing, branding, designing and redesigning. I had so much anticipation during the past 4 months about what it would be like to finally get the printed copy of the magazine. If you are a designer, you know the feeling of getting to see your design work finished and printed.

From the beginning of the summer, I sometimes doubted my ability to take on such a large project. After all, it was 100 pages and I was charged with the task of designing and redesigning every article in it. Beyond that I got to come up with an overall brand and style that could be used throughout.

I got to work with the amazing Doug Appleby. He’s an assistant art director at Workbench¬†and a¬†pretty awesome photographer as well. He challenged me to never settle for less. This usually meant designing 15-20 versions of a single magazine spread. I must have learned something, because by the last week of work, when we were putting together the table of contents, it only took about 5 versions – with¬†a few¬†tweaks.

If you want to see a preview of the magazine, check out http://www.woodsmithstore.com/w0901a.html

Check out this blog post –¬†“An Amazing Summer So Far“. It was when I first started my internship at August Home Publishing.

I¬†started thinking, “You know, I’ve done a massive amount of design/layout for Meadow Heights Church and a few other places like BSU at Truman State University… so why not get all of my best work together and see what I come up with.

So here ya go!

*side note*
I’ve been keeping track of my blog’s visitor statistics and my first post about newspaper ads is the most popular of any I’ve written, with an average of 15-20 views a day. It also¬†is ranked high in search engines when searching for ‘how to make great advertisements.’
**

With that knowledge, I¬†decided that¬†I would write¬†part two…

In part one, I talked about some reasons to be different, aesthetically. Here are a few more reasons, along with thoughts about¬†the ad’s¬†message.

  • limit the amount of content you have. An ad should grab attention not inform the viewer of every single detail.
  • Use¬†only a few sentences, bullet points or short phrases. Similar to writing for the web, you want to give the viewer a break from the massive amount of content in the stories¬†surrounding the ad.
  • Aim your message at a targeted audience. Be sure your audience isn’t just all males or all females.. that’s way too broad. The broader your target audience the less effective your message becomes!
  • Try to portray the uniqueness of your product/service that is being advertised.
  • Steer clear from¬†using most free fonts in the ad. They are generally very poorly designed, have poor default kerning, etc. There are some great free fonts out there, but be picky and be prepared to do a lot of work on your typography to fix the flaws.
  • Be sure your ad is appropriate for where it is placed in the newspaper. Newspapers usually control this, but just in case… it’s probably not a good idea to put a beer ad next to the comics. Your kids will end up seeing that ad.
  • Take advantage of the placement, if possible. If you know the page your ad¬†will be¬†on, try tying your message to the subject matter of the surrounding stories. Or ask if your ad can be placed near certain subjects/stories.

Some of these items apply to graphic design and advertising in general as well as newspaper advertising. Are there any other tips you would add?

Posters should have a definite style or brand¬†yet carry¬†that style¬†out with minimal content. Here are few posters I’ve designed in the past.

This was created in conjunction with a pamphlet that targeted the idea that finding WMD was a slam dunk case. And yes, the CIA director actually said that. I put statistics of the war and came up with the tag “Not Quite a Slam Dunk” This was intended to have a David Carson feel, with the typography… I’ve realized I’m not the “experimental typography” sort of person.

I created this poster for my senior portfolio, along with a¬†CD design, website and¬†bar coasters. I drew the guitar in Illustrator and then finished it in Photoshop. Check out Paul’s music at Myspace.


¬†For an¬†ongoing¬†freelance job for Meadow Heights Church. This concept started out as a small web ad and later became this 11×17 poster.

Do you need a poster designed?

If you are looking for someone to help you design a poster or anything (business card, brochure, website, logo, etc). I’m your man. You can get in contact with me and I’ll create something meaningful and awesome for you next project.

elements-31I began reading “The Elements of Typographic Style” today. I read something profound, and interesting to a me as both a musician and designer.

Typography is to literature as musical performance is to composition: an essential act of interpretation, full of endless opportunities for insight or obtuseness.”