Category Archives: Motion Graphics

“Yes We Can”

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Motion Graphics, Politics
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Yes We Can from Stephen Emlund on Vimeo.

“A Celebration of Freedom and Democracy”

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Motion Graphics, Politics
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A Celebration of Freedom & Democracy from Stephen Emlund on Vimeo.

“Not Walk Alone”

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Motion Graphics, Politics
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Not Walk Alone from Stephen Emlund on Vimeo.

“One Nation. One People.”

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Motion Graphics, Politics
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One Nation, One People from Stephen Emlund on Vimeo.

“America is back”

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Motion Graphics, Politics
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America is Back from Stephen Emlund on Vimeo.

“The cornerstone of the social impact”

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Motion Graphics, Politics
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Social Security from Stephen Emlund on Vimeo.

“I Need Him in the White House”

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Motion Graphics, Politics
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I Need Him in the White House from Stephen Emlund on Vimeo.

Daisy Girl Reincarnate

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Bad design by design, Motion Graphics, Politics, Viral Advertising
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In my Advertising course in college we analyzed many past political ads including Daisy Girl.  It aired September 7, 1964 and seemed to be an effective ad because it drew fear about  Lyndon B. Johnson’s opponent, Senator Barry Goldwater. The ad was created by innovative ad agency Doyle Dane Bernbach. It only aired once but that was enough to give Johnson the presidency. Today, this ad goes down as one of the most effective political ads in history.  To learn more about this ad go here.

On May 21, 2009 the RNC decided that it could piggy-back on it’s success over 40 years ago and paint Obama in the same dark hue. The thing is: they are just a tad bit too late. He’s already President. You’d think McCain would have thought of this idea during the campaign since he was 27 when Daisy Girl aired. (that was the same year he apparently got in an auto accident that was kept hush hush until recently - interestingly, that article was written on my birthday – october 28, 2008 – crazy!)

Not only is this remake a textbook example of how not to edit video, but every sound-bite is taken out of context and the ‘daisy girl’s’ voice sounds like someone Meghan McCain’s age rather than a 5 year old girl.

For your viewing pleasure!

Finding my work in a few cool places

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Motion Graphics, My Life, Website Design
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I was recently browsing a few of my past Visual Communication professor’s websites. I found my work highlighted in their ‘student work’ section. Check them out here.

http://bethsteffel.com/html/studentweb5.html (live site here)
http://bethsteffel.com/html/studentweb6.html (live site here)
Beth now teaches in San Bernardino, CA at California State University

I also found my ‘yes we can’ Obama video on Gary’s website.

http://www.garyrozanc.com/index.php?id=403 (see the whole series here and here)
Gary just started at Truman last Fall and is probably best Viscom professor I’ve ever had.

It’s humbling to see your professors highlighting your work on their website. Always a nice surprise when I randomly come across it.

Incomplete Manifesto for Growth

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Design Concept/Ideas, Drawing, Motion Graphics, The Design Process, Typography
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Initial sketch and final intaglio print

Initial sketch and final intaglio print

Bruce Mau is a designer from Canada. Mau runs a successful design firm in Toronto and Chicago. He wrote something called the “Incomplete Manifesto for Growth.” It is basically a list of 43 things that exemplify Mau’s style, strategy toward every project.

My motion graphics course has incorporated this manifesto into our recent video project. We were to create three 30 second videos (1-type dominant, 1-imagedominate, 1- negative space dominate) that explored a particular point from the manifesto. I chose to explore number six,‘Capture Accidents.’ 

My concept was that during the drawing process there are accidents that occurr – a misplaced line here, wrong proportions there, or smearing of pencil lead.

smearing of pencil lead

I wanted to focus on this because I’m left handed, and if you are too (both McCain and Obama are left handed!), you know that this always happens. Notebooks or sketchbooks weren’t meant for left-handed people. The idea I had was to do what the manifesto says – to capture and gather accidents and ‘ask different questions’ or create something great from that accident.

I chose to record myself drawing one of my old sketches of Jesus being persecuted and accidentally smear the pencil lead where the wood block is on the left of the drawing. But then I would turn that smear of lead into the shading of the wood block.

Below is the type dominant version for ‘Capturing Accidents’