Category Archives: Logo Design

What Makes a Logo Great?

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Branding, Design Concept/Ideas, Logo Design, Usability
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I don’t know too much about logo design, since I focus most of my time with magazine design and web design, although I will try to list some things I’ve learned.

Effective Logos…

  • …are distinctive
  • …are visible
  • …are usable
  • …are memorable
  • …are universal
  • …are durable
  • …are timeless
  • …do not sell, only identifies.
  • …derives its meaning from the quality of what it symbolizes

Here are a two of my more successful logos. I’d be interested to hear your thoughts on branding/logo design. Leave me a comment!


I finished the Viscom program, but still busy!

Filed under:
Branding, Design Concept/Ideas, Illustration, Logo Design
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I had my senior Visual Communication show on Monday, and it would seem like I have nothing to do. Though, I’ve been working on some freelance work in the past two days. I got some logo sketches done for Putnam County Partners in Prevention and a theme/logo for the MH Film Festival. Check ‘em out.

This coalition is a drug abuse prevention program that just started. I will be designing a website, brochure and large banner for them. It all starts with the logo.

Meadow Heights – or maybe just Michael :)  had a very focused idea of what they wanted. It makes it easy to design when they have a style and approach in mind. I did go out of my comfort zone to do this. I usually don’t do such illustrative work. Mini-site for this coming soon.

logo design. gecko style . I finally got to puttin…

Filed under:
Branding, Design Concept/Ideas, Illustration, Logo Design
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logo design. gecko style .
I finally got to putting the “limber” gecko into my existing gecko mathematics logo. I wanted to appeal to kids by making it look like it’s crawling around… a sense of movement in a still image.


I started out by rastorizing the ‘o’ in gecko
and cutting parts of it out to get the feel of the
gecko crawling through it.


I then did something totally different,

because it’s good try different things.
I used the gecko as an icon. I don’t like this one,
but I can’t say I didn’t try it.


My favorite. Only because the logo will be on the left
of the website so the gecko is crawling into
the webpage, rather than off the page.