Category Archives: Logo Design

I’ve been working with a high school friend to develop a brand and website for his newest endeavor – to offer free online financial planning to lower-middle class people. He currently lives in Chicago as a financial planner. He had a good idea of what he was looking for. Colors, imagery and wording were some of things he had a good idea about. So I took his ideas along with new ideas I had come up with and created a few versions.

Sketching and ideating: I also wrote some keywords that I thought fit his service. ‘moving forward’ and transform finances were some of the more important ones and what I guided me to abstract the globe to two swooshes. Notice I used his some of his ideas at the top to build from.

Although I knew a globe would probably not be best, I created variations with it so he could see what the result would be. I feel it was important to not throw out his ideas because they are great building blocks for the final idea.

I then created an abstraction of the globe and wrapped it around the wording. Typefaces were switched also. The tagline was way too small here, and also the wrong wording.

I changed the typeface for ‘financial plan’ and nested ‘my free’. Tagline is still too small

Blue and orange have been adjusted and changed typefaces and the tagline is working much better here.

The final version! I’ve capitalized “My Free” and made the tagline larger and black.

I don’t know too much about logo design, since I focus most of my time with magazine design and web design, although I will try to list some things I’ve learned.

Effective Logos…

  • …are distinctive
  • …are visible
  • …are usable
  • …are memorable
  • …are universal
  • …are durable
  • …are timeless
  • …do not sell, only identifies.
  • …derives its meaning from the quality of what it symbolizes

Here are a two of my more successful logos. I’d be interested to hear your thoughts on branding/logo design. Leave me a comment!


I had my senior Visual Communication show on Monday, and it would seem like I have nothing to do. Though, I’ve been working on some freelance work in the past two days. I got some logo sketches done for Putnam County Partners in Prevention and a theme/logo for the MH Film Festival. Check ’em out.

This coalition is a drug abuse prevention program that just started. I will be designing a website, brochure and large banner for them. It all starts with the logo.

Meadow Heights – or maybe just Michael 🙂 had a very focused idea of what they wanted. It makes it easy to design when they have a style and approach in mind. I did go out of my comfort zone to do this. I usually don’t do such illustrative work. Mini-site for this coming soon.

logo design. gecko style .
I finally got to putting the “limber” gecko into my existing gecko mathematics logo. I wanted to appeal to kids by making it look like it’s crawling around… a sense of movement in a still image.


I started out by rastorizing the ‘o’ in gecko
and cutting parts of it out to get the feel of the
gecko crawling through it.


I then did something totally different,

because it’s good try different things.
I used the gecko as an icon. I don’t like this one,
but I can’t say I didn’t try it.


My favorite. Only because the logo will be on the left
of the website so the gecko is crawling into
the webpage, rather than off the page.