Category Archives: Logo Design

$5 logo from Von Glitschka

Once upon a time, this very popular illustrator/designer named Von Glitschka created a website to sell logos for $5. The kicker is that he would only spend 5 minutes on each one and there would be no revisions allowed. It was done out of frustration from what he calls ‘cheap a** clients’.

However, for fans of his, this is a great way to have a cheap piece of ‘art’ from the man himself. After some conversations about his $5 logo website with Jamie Carroll, we came to the conclusion that it was pretty genius.

And.. what do you know? I got one for my birthday, from Jamie.

For an undetermined amount of time, this $5 logo has replaced my prior logo on my personal website/blog (desktop version of the website/blog only).

A perfect implementation of the wrong specification is worthless. By the same principle a beautifully crafted library with no documentation is also damn near worthless. If your software solves the wrong problem or nobody can figure out how to use it, there’s something very bad going on.
—Tom Preston-Werner

The same could be said about designer-hacks who steal a design (say, of a logo) and implement it for a totally different client. The design may be beautiful but it didn’t solve your client’s problem. It is a solution to a totally different problem. This is a failure on many levels.

A few months ago, when Creative Improv was in it’s infancy, the Parallax View project came our way at just the right time. I had wanted to work on this project since high school. I knew Ben & Seth in high school and thought it would be cool to do a website for them back then (before they were Parallax view).  I believe we even talked about me doing the website. I also received an email two years ago from the band asking if I would do some work – Sadly it got lost in my email and I never read it.

This time, everything seemed to work out. With Michael’s and my experience designing and marketing for the Church, this was a perfect project for us. Check out the Parallax View Band website that we launched a few weeks ago! Michael’s initial design ideas, sketches, endless creative direction, keeping me on task, writing skills and client relations is and always will be priceless to Creative Improv’s design process. This and every other project I’ve worked on with him always turns out a zillion times better because of what he brings to the table!

Check out our design process for this project. Interested in Creative Improv?? then become a fan on facebook or check us out on our official website.

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The first step in this project was to sketch out logo ideas.

We ended up deciding on this logo because it was the most memorable at a very small and very large scale.

We ended up deciding on this logo because it was the most memorable at a very small and large scale.

The website sketches came next, incorporating the logo's colors and style. This first sketch used a left narrow column and the header was a bit more crowded than what we ended up going with.

The website sketches came next, incorporating the logo's colors and style (for these, incorporation of color was in my head 🙂 ). This first sketch used a left narrow column and the header was a bit more crowded than what we ended up going with. These black/white pencil sketches help decide on layout without the distraction of color to give a false sense of completeness.

This sketch was the base for the final website, though still a bit different in the final implementation. We used the divine proportion to decide how wide each column should be. I know, how ironic, since this is a Christian band. :-)

This sketch was the base for the final website, though still a bit different in the final implementation. We used the divine proportion to decide how wide each column should be. I know, how ironic, since this is a Christian band. 🙂

The final website: featuring content from various social media and a brand new blog for the band to keep in touch with their fans. The most dynamic aspect is the MySpace Music Player, the Flickr feed and YouTube feed.

The final website: featuring content from various social media and a brand new blog for the band to keep in touch with their fans. The most dynamic aspect is the MySpace Music Player, the Flickr feed and YouTube feed. Check it out now!

The CD was one of the funnest parts of this project. I've only designed one other CD in my life, unless you count the fake CD for portfolio purposes. The typography, textures, photos and illustrations just came together nicely. It did take some thinking to get the hierarchy just right between the title and logo for the cover.

The CD was one of the funnest parts of this project. I've only designed one other CD in my life (for Truman's Jazz Ensemble, which I performed with as well). The typography, textures, photos and illustrations just came together nicely. It did take some thinking to get the hierarchy just right between the title and logo for the cover.

The Poster was the very last piece to complete. It matched the website header nicely.

The poster was the very last piece to complete. It matched the website header nicely.

DOD_BN_Sketch_Stack

Check out the product on their website 

DOD_BN_Sketch_Interior_03

They photographed the page my quote is on! Click to view it larger.

Photo Credit goes to Brand New

Brand New Sketchbook

I got my ‘mystery product’ from Brand New today. It is a miniature sketchbook to continue sketching logos. I, along with the folks at Brand New believe strongly that great design starts with a sketch. The edges of each page contain a quote from various designers who contributed to this blog post on June 11, 2009.

I’m honored to be included in this, even if it is just a small sketchbook. Thanks Armin!

Oh yeah, Brand New has redesigned their website today! Check it out.

I got an email today from someone named Armin Vit. I was hovering over ‘mark as spam’ until I read the subject line.

Brand New Mystery Product

Now, for some reason this caught my attention as not being exactly spam (don’t ask me why). So I opened it.

If I have contacted you it means that we have included your quote (in our mystery product).

I almost forgot that a few weeks ago I contributed to a discussion on Brand New’s website. The discussion simply asked ‘Why do you sketch logos?’ and can be found here.

This is what I said:

I sketch on paper rather than the computer because when I use a computer to generate ideas, even the bad comps look good since they are in a polished, clean state. I get a false-sense of completeness when I jump to the computer too quickly. Sketching your ideas on paper removes any false sense that that particular idea is good simply because it’s kerned nicely.

They have created a ‘mystery product’ which includes a select 16-24 folks’ comments on why they sketch logos. I was chosen out of the more than 200 contributers.

The email also said that they are sending me a compliment ‘mystery product’. My guess is that it’s a small book or a poster of some sort. I’ll post a picture of the mystery product when I receive it!

A few months ago I took on the project to create an e-news portal for all things ATSU. Sort of an up-to-date stream of news that contained everything related to ATSU. The project required a logo, website, sweet notepads (w/iconnect logo) and a magazine ad for the alumni magazine, Still Magazine. The logo was originally Lee’s design, I just tweaked it a bit. Lee’s a marketing associate here at ATSU. The notepad was laid out in conjuction with Gail, a graphic designer at ATSU. The website is built in wordpress so it can be quickly updated. The site also uses a jQuery powered slideshow on the homepage.

iconnect_logo

iconnect_notepad
Complete with Truman Alumni Association pen 🙂

iconnect_ad
iconnect ad in Still Magazine

iconnect_web
iconnect.atsu.edu

sgalogo

Logo for the Student Government Association at ATSU – This is to be used on their brand new website that I posted a few weeks ago. Will be in WordPress – should be come out nicely!
iconnect_ad
iconnect – a website that connects the ATSU community through various social networking all in one place. I can’t wait for this to launch – The URL has been blurred out since it’s not live yet. This is a magazine ad that will be in Still Magazine soon.

finaidvideo

Financial Aid videos for ATSU – the most extensive use of web videos at ATSU to date – I think… Again I can’t share the URL since it’s only for a select set of users. The previous and next buttons use jQuery to ‘slide’ to the next video. An example is here.

weekdesign

So I decided not to include the other 10 million design projects I worked on this week – so I collaged them into a small space.  This week included an iconnect magazine ad, blackcat billboard ideas, newspaper ad for meadow heights, SGA logo, iconnect subpage design, creative improv subpages, financial aid video slideshow, blackcat illustrator recreation and a bunch of programming.

I’m.

Exhausted.

This is the first of many weekly posts. I hope to publish new design work weekly.



ATSU NEWS RELEASES – http://news.atsu.edu

ATSU was publishing news releases statically on their website. I worked with the Communications & Marketing department to integrate a blog-style news releases website. It’s complete with an RSS feed on www.atsu.edu

ATSU GLOBAL NAVIGATION
The various websites connected to atsu.edu really needed consistency of design and style without being too bulky in the top header area. My solution was to implement a site map in the footer of every new website that is created (just http://news.atsu.edu so far). This allows us to get rid of the drop down navigation on the top and leave more room for a page-specifc header and content.

Meadow Heights Church New Message Series ‘Zip It’
I’ve been designing message series’ for Meadow Heights for over 4 years now. This particular design is one side of an invitation card. Check out the Imagine Campaign and Signage I completed for them. It’s interesting to me how for some clients I’m used more as a graphic designer and for other clients I’m more of a web designer for them. I kind of enjoy having regular graphic design work to do for Meadow Heights – it keeps me using those skills I learned at school. BTW – it’s strange to speak of ‘school’ as a past tense thing.

In part one, I introduce the dilemma McCain has in effectively reaching young people on the web. This is part one of six.

As a designer I’ve constantly looked at the candidate websites and tried to imagine how people of different age groups would react and interact with them. These next six blog posts will be a culmination of this research and thought process.

John McCain’s age is not helping him reach young voters. An ineffective (or not as effective) use of his campaign website is hurting him in this area. Simple things such as branding, color scheme and number of times photographs of him are used on a single web page all drastically effect a person’s impression of him as a candidate. McCain’s brand: a militaristic star (seen on the right), is not a good choice in a time when more than half Americans aren’t happy about the wars we are in. McCain’s color scheme last Spring was black, and a little bit of blue. This just enhanced the idea that McCain would be the oldest person to be president if elected. Black, to me, symbolizes death, not ‘Country First’. His biography once had over 10 photos of him. 10 reminders of his age – all were in black and white. He also hasn’t embraced social networking. This could be done easily by making his campaign website a central hub for connecting with him through various social networks like Twitter, Facebook, Myspace etc. Although, I believe he has recently adopted this concept. Good for him.

On the flip side, Barack Obama’s age and central theme is helping him. An effective use of his website is helping him in this area. Obama’s not even THAT young, so it can’t be solely because he is younger. Ron Paul was the second oldest candidate during the primaries and was generating more online buzz than Obama or McCain (for a small period of time). The creative typography, effective circle logo (seen on the right), colors, and key concepts of hope and change have really catapulted Obama. The design of everything involved with his campaign is great. The circle logo is reminiscent of the Midwest. It might be that the first time I saw his logo was on a sign placed in a corn field in Iowa, so I always think that the logo represents a corn field and sunset. The strong themes of hope and change have done well for him, especially with McCain’s lack of theme.

I spent the Spring of 2008 studying campaign websites of all 20 or so candidates from both sides for my Advertising course. I started the project simply researching and finding something I could zone in on. What became apparent was that many of the candidates weren’t attracting the same buzz online as Barack Obama and Ron Paul were. Ron Paul has sense fallen off the face of the earth while spewing the same phrase, “It’s all about the value of the dollar declining.” Obama’s success online and overall has continued throughout the whole campaign. This is apparent in the over 1 million facebook friends Obama had versus his next highest opponent who was Ron Paul at the time, with half as many friends. I forsaw McCain being the Republican candidate, so I wanted my class project to focus on generating online buzz for McCain – I know, it was a tall task. McCain never did and still doesn’t have a ‘Students for McCain’ website, while Obama does.

In part two I will look at exactly what is hurting McCain and his online presence.