Category Archives: Internships

from left - Home Storage Solutions magazine cover, 'Stack Your Storage' magazine spread, Table of Contents

from left – Home Storage Solutions magazine cover, ‘Stack Your Storage’ magazine spread, Table of Contents

A few days ago I received a package in the mail. The package was from Dave Stone at Workbench Magazine. It contained the magazine that I spent all summer conceptualizing, branding, designing and redesigning. I had so much anticipation during the past 4 months about what it would be like to finally get the printed copy of the magazine. If you are a designer, you know the feeling of getting to see your design work finished and printed.

From the beginning of the summer, I sometimes doubted my ability to take on such a large project. After all, it was 100 pages and I was charged with the task of designing and redesigning every article in it. Beyond that I got to come up with an overall brand and style that could be used throughout.

I got to work with the amazing Doug Appleby. He’s an assistant art director at Workbench and a pretty awesome photographer as well. He challenged me to never settle for less. This usually meant designing 15-20 versions of a single magazine spread. I must have learned something, because by the last week of work, when we were putting together the table of contents, it only took about 5 versions – with a few tweaks.

If you want to see a preview of the magazine, check out http://www.woodsmithstore.com/w0901a.html

Check out this blog post – “An Amazing Summer So Far“. It was when I first started my internship at August Home Publishing.

Two weeks ago I began an internship at August Home Publishing. I think I’ve learned more about layout and design in the past two weeks than I have in the past two years. Doug Appleby is the Assistant Art Director for Workbench magazine. He is the greatest designer I’ve ever worked with and for. He always knows how to push me to do more with my design, and his ideas never fail to work. Although, unlike professors I’ve had, he doesn’t tell me exactly what to change, he inspires me to see what I do and don’t like and we end up agreeing on what should be changed. Check out his website. He has some great photography.

Workbench magazine is one of five that August Home publishes. It is the only magazine that was not started by August Home, but was bought a few years ago. It is the only one of the woodworking magazines they publish that is changing their target audience to the 25-40, male AND female crowd.

Workbench is different now, because its look and feel is very similar to what you see on TLC. Before this switch in audiences, something like putting type on a vertical path or something on an angle would set people on edge… and I’ve heard that it sometimes still does. But to design for Workbench is to really understand the audience of younger male/females.

Something besides all horizontal text, white-bread photography and cluttered pages is needed to reach this audience. So, white-space, unique info-graphics, and innovative spreads are my best friend this Summer. My job is to redesign about fifteen articles that have been previously published in the past 4-5 years. These will be in a new book coming out in January of home-improvement articles about home storage. I’ve got two articles 90% done.

The design process at Workbench is a push and pull to go further with design and really get in touch with the audience, and also uphold the tradition of the magazines at August Home Publishing. I can’t wait for my first layout meeting with the art directors and the company president. It shall be interesting.

Oh, I also met Senator Obama two days ago. I shook his hand-how cool is that?!?! Check out my photo album from the Obama Rally!

I’ve got website projects in all stages of production. A recent website project for Truman Media Network (TMN) is being programmed right now http://transfer20.truman.edu. My goal for TMN was to make it very accessable to visitors. I took many cues from CNNs website.  Also this was a test in “making a website with an existing logo that isn’t very well designed” The best thing to do is to use much whitespace around the logo and let it stand for itself, and don’t try to hide it with texture background or large graphics near it.

My two websites for my portfolio are now done. The two clients I decided on were a church in st. louis and a blues guitarist The audience for each is drastically different, and I hope the design depicts this. There’s also a mini-site for the church for their three week message series titled “Questions” With the blues guitarist I tried making it distinctly different from another guitarist website I made.

I’ve got another freelance client that wants a website, logo, brochure, banner for their drug prevention coalition, Putnam County Partners in Prevention. This will have to wait until after finals week in order to start brainstorming.

Meadow Heights also needs a website redesign, which I need to get done with… Why do I never have enough time for everything? haha

Today I presented in Advertising about a proposed “Students for McCain” website that Anshu (group partner) and I felt was needed for McCain. The website is here. I suggest watching the videos, especially the one about everything that is younger than McCain, such as the golden gate bridge, velcro, mcdonalds… and on and on. Get this, Dick Cheney is even younger than McCain.

Another website/poster campaign that just went live is for “Information Security Awareness” This has been a semester long project to create posters and the website.

In about a week I will be moved in near Des Moines, preparing for my first day of work at August Home!!! SO EXCITED.

  • Only two days until I find out if I got the internship at August Home.
  • Only seven days until my first and only exhibition at Truman goes up in the Art Gallery.
  • Only seven days until my mom comes to Kirksville to see the exhibition.
  • Only two weeks until my last Spring semester ends here at Truman.
  • Only two weeks until my senior portfolio review.
  • Only two weeks until I see my aunt from Illinois.
  • Only four months until my last semester at Truman begins.
  • Only four months until I finally learn Flash… that’s if they hire a third Viscomm professor.
  • Only 265 day and 19 hours until I need to have a job.

I’ve been on this search for an internship this Summer for about three months now. I’ve come up empty, and not because I didn’t inquire at ten to fifteen companies. So many places have been not interested, not communicated that they don’t even have designers, until after 2 weeks of reviewing my resume (*cough meredith *cough,), or simply hired someone else before I could get an interview. But there’s one place that took a close look at my work and my resume and asked for an interview. That is August Home Publishing. Although this is the last place that I’ve found, it doesn’t mean they are any less of a favorite of mine. In fact, they are the most interesting in the things they do.

Today was the day.
I took the three hour drive to Des Moines for my interview. I was really amazed at how large, yet small they are. They produce five magazines about woodworking, cooking and gardening. They also publish books with some of the same great articles in their magazines. The intern for this Summer will be working on a book for woodworking tutorials. Their office buildings are very unique: One was once a mansion, but now is three floors of offices and meeting rooms. The interior design is really cool too, and that might be because the furniture is probably all made by their in-house woodworking guys. I say they are large because they produce so many publications, yet their number of staff is small compared to what I would think they would need. They have a test kitchen, photography studio, gardening center and fitness center. It’s like their own little community.

Thank you.
I’d like to thank Randy (www.shebekart.com), for taking me to lunch and guiding me through the important information I needed to know before going into the interview. Also, thanks to Jeremy (www.crawlspacemedia.com) for his encouragement and random facebooking the day before I actually got to meet him.