This is the coolest project I’ve worked on in a while. It’s a poster to advertise the annual Jazz Festival at Mineral Area College, where my Creative Improv counter-part, Michael Goldsmith teaches music and leads the jazz ensemble.
Why did I love this project? I could combine my love for jazz music, art and design and create something that really embodied jazz.
A bit about my design process
I spent hours sketching Delfeayo and coming up with a really loose sketch that could be incorporated into the poster. I was try to re-live this style. After much tweaking, layering and coloring it just didn’t have the right feel. Failure… but that’s OK – because it made me think about other ways to bring the ‘hand-drawn’ feel to the poster. I decided to the make the text and background elements all have a hand-drawn feel and leave the photo pretty much as is.
The above sketches were all drawn with marker on tracing paper, then scanned and layered in Photoshop to create the final, colored illustration.
Inspired by the hand-drawn feel above, I took some of my own watercolor textures and layered them in the background and over the left side of the suit jacket (subtle, eh?). Then I added some hand-drawn typefaces in various angles. I wanted it to have a bit of a haphazard, hand-created, imperfect feel.