April 17, 2009
Written by:
Stephen Emlund

blackcat billboard idea #5
I tried getting the cat to look like it was ripping through the billboard. I spent 30 minutes playing with placement of the cat over the rip. It just wasn’t looking right… then I realized that the cat tail needed to go because it was ‘flattening out’ the depth of field. Thoughts on this one? Does the background type/texture need to be more latent? I was careful not to overlap type on type and not have anything behind the large type.

blackcat billboard idea #6
For this one I tried using the same concept but simplifying it. So there is still a texture, cat, ripped paper but they are used differently. Also the leading of ‘Blackcat County’ is tighter here with the ‘t’ of ‘Country’ connecting with the ‘c’ of ‘Blackcat’. The previous one has more generous leading. Should the type/texture be even more latent? I’m just not sure how noticeable the texture will be from the road.
I invite everyone’s critique and thoughts – even if you’re not a designer.
April 3, 2009
Written by:
Stephen Emlund

Logo for the Student Government Association at ATSU – This is to be used on their brand new website that I posted a few weeks ago. Will be in WordPress – should be come out nicely!

iconnect – a website that connects the ATSU community through various social networking all in one place. I can’t wait for this to launch – The URL has been blurred out since it’s not live yet. This is a magazine ad that will be in Still Magazine soon.

Financial Aid videos for ATSU – the most extensive use of web videos at ATSU to date – I think… Again I can’t share the URL since it’s only for a select set of users. The previous and next buttons use jQuery to ‘slide’ to the next video. An example is here.

So I decided not to include the other 10 million design projects I worked on this week – so I collaged them into a small space. This week included an iconnect magazine ad, blackcat billboard ideas, newspaper ad for meadow heights, SGA logo, iconnect subpage design, creative improv subpages, financial aid video slideshow, blackcat illustrator recreation and a bunch of programming.
I’m.
Exhausted.
April 1, 2009
Written by:
Stephen Emlund
I haven’t come up with more than one variation based on the critiques yet. This is one idea that is more balanced and uses some background texture. I still want to try more type variations and have the cat ripping through the billboard (the ripping idea is thanks to this cool dude.)

As always – give me your feedback and critique – Is the background too much? Any ideas for the type? Is it timeless? Will it look dated in a few years?
March 31, 2009
Written by:
Stephen Emlund
I’m currently working on designing a billboard for fredericktown school district – it’s a project meadow heights church is doing for the school. First I had to re-illustrate the low resolution blackcat that I was provided with. There’s gotta be a high-res version floating around somewhere – now I have my own – and it only took 12 hours to recreate.

Vector Blackcat – gotta love the pen tool and wacom tablet

One idea for the billboard

Variation of the last idea

Totally different idea – it already feels dated to me – almost like a late 80′s, early 90′s school t-shirt or something.
Anyone have some ideas for background textures/elements and or other ideas that could help these designs? I’m open to anything!
August 16, 2008
Written by:
Stephen Emlund
I started thinking, “You know, I’ve done a massive amount of design/layout for Meadow Heights Church and a few other places like BSU at Truman State University… so why not get all of my best work together and see what I come up with.
So here ya go!