“Seriously, I’m fundamentally against the idea of showing multiple different designs. It turns the process into a beauty contest”
—Andy Budd, UX Designer
Totally agree with this. I rarely show more than one design to a client. Beyond turning the process into a beauty contest, there is usually not more than one or two correct solutions to a design problem. And…it makes the designer look unsure of themselves because they are applying the ‘spray and pray’ approach… that is…show them 5 designs and pray one of them is chosen. This encourages the Frankenstein result, where the client comes back with, “I like this from design one and that from design three – combine them and it’s approved!” BOOOOO!