Recently I tweeted about Ruby Tuesday and expressed my dissatisfaction for the service I received. For a company this large not to have a presence on twitter is a missed opportunity. Companies large and small should be using search.twitter.com to crawl twitter for mentions about their business. When someone is dissatisfied about their product or service and tweets about it, they should respond via twitter reply or direct message.

Let’s see how easy it is find dissatisfaction with Ruby Tuesday on Twitter – I searched ‘Ruby Tuesday service’ at search.twitter.com and found a few tweets – here and here. Why can’t Ruby Tuesday be on twitter and reply to them about what they can do to make amends?

This isn’t too difficult to do.

Godaddy.com does it.

Vistaprint.com does it.

Starbucks does it.

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