Monthly Archives: July 2009

Marketing without design is lifeless, and design without marketing is mute.

Von R. Glitschka

This one is interesting and may explain why I feel it important for me to know what the marketing department is doing on the web at ATSU. I think the marketing folks and I both somehow understand this concept.

I think you could even say “A newspaper, magazine or story without design is lifeless” Even if it’s the choice of typeface and leading.


Check out the product on their website 


They photographed the page my quote is on! Click to view it larger.

Photo Credit goes to Brand New

Brand New Sketchbook

I got my ‘mystery product’ from Brand New today. It is a miniature sketchbook to continue sketching logos. I, along with the folks at Brand New believe strongly that great design starts with a sketch. The edges of each page contain a quote from various designers who contributed to this blog post on June 11, 2009.

I’m honored to be included in this, even if it is just a small sketchbook. Thanks Armin!

Oh yeah, Brand New has redesigned their website today! Check it out.


In a well-made book, where designer, compositor and printer have all done their jobs, no matter how many thousands of lines and pages they must occupy, the letters are alive. They dance in their seats. Sometimes they rise and dance in the margins and aisles.

— Robert Bringhurst (author of The Elements of Typographic Style)

Also check out The Elements of Typographic Style applied to the Web. Someone has taken this book and explained how to do all these things with CSS and HTML – very cool!

I got an email today from someone named Armin Vit. I was hovering over ‘mark as spam’ until I read the subject line.

Brand New Mystery Product

Now, for some reason this caught my attention as not being exactly spam (don’t ask me why). So I opened it.

If I have contacted you it means that we have included your quote (in our mystery product).

I almost forgot that a few weeks ago I contributed to a discussion on Brand New’s website. The discussion simply asked ‘Why do you sketch logos?’ and can be found here.

This is what I said:

I sketch on paper rather than the computer because when I use a computer to generate ideas, even the bad comps look good since they are in a polished, clean state. I get a false-sense of completeness when I jump to the computer too quickly. Sketching your ideas on paper removes any false sense that that particular idea is good simply because it’s kerned nicely.

They have created a ‘mystery product’ which includes a select 16-24 folks’ comments on why they sketch logos. I was chosen out of the more than 200 contributers.

The email also said that they are sending me a compliment ‘mystery product’. My guess is that it’s a small book or a poster of some sort. I’ll post a picture of the mystery product when I receive it!

Advertising projects, graphic design jobs, architecture assignments, filmmaking, and pretty much every other professional creative service usually begins with smart, talented people shaking hands across a table, and ends in finger-pointing and regret – like a Country & Western love song.

— Jeffrey Zeldman (

Technical skill is mastery of complexity, while creativity is mastery of simplicity.

— Christopher Zeeman

Creative Improv is all about simplicity in design because that’s the sign of true creativity. We also follow this mantra by a great jazz bassist(because we love jazz music and there are great similarities between jazz improv and design)

Making the simple complicated is commonplace; making the complicated simple, awesomely simple, that’s creativity.

— Charles Mingus Jazz Bassist and Composer

If I create from the heart, nearly everything works; if from the head, almost nothing.

— Marc Chagall