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blackcat billboard idea #5
I tried getting the cat to look like it was ripping through the billboard. I spent 30 minutes playing with placement of the cat over the rip. It just wasn’t looking right… then I realized that the cat tail needed to go because it was ‘flattening out’ the depth of field.  Thoughts on this one? Does the background type/texture need to be more latent? I was careful not to overlap type on type and not have anything behind the large type.

 

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blackcat billboard idea #6
For this one I tried using the same concept but simplifying it. So there is still a texture, cat, ripped paper but they are used differently. Also the leading of ‘Blackcat County’ is tighter here with the ‘t’ of ‘Country’ connecting with the ‘c’ of ‘Blackcat’. The previous one has more generous leading. Should the type/texture be even more latent? I’m just not sure how noticeable the texture will be from the road.

I invite everyone’s critique and thoughts – even if you’re not a designer.

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