Monthly Archives: February 2009

I was reading the Just Creative Design blog today and this quote caught my eye. It’s from an interview with logo designer Luka Pensive.

I avoid showing off numbers of concepts at once as the client is paying me as a designer to see what’s the best for his business/product identity. My task is to deliver a quality, recognizable and unique logo that conveys the message, not to confuse the client and say “hey, here are your 10 concepts, now pick one” – imagine if you came to a (not computer) hardware shop and said you need a nail and shopkeeper told you “here we have 100 different nail types, choose the one you like and get back to me”. Trust me, even if you picked 10 types, you’d come home with the ones you don’t need.

This is the first of many weekly posts. I hope to publish new design work weekly.



ATSU NEWS RELEASES – http://news.atsu.edu

ATSU was publishing news releases statically on their website. I worked with the Communications & Marketing department to integrate a blog-style news releases website. It’s complete with an RSS feed on www.atsu.edu

ATSU GLOBAL NAVIGATION
The various websites connected to atsu.edu really needed consistency of design and style without being too bulky in the top header area. My solution was to implement a site map in the footer of every new website that is created (just http://news.atsu.edu so far). This allows us to get rid of the drop down navigation on the top and leave more room for a page-specifc header and content.

Meadow Heights Church New Message Series ‘Zip It’
I’ve been designing message series’ for Meadow Heights for over 4 years now. This particular design is one side of an invitation card. Check out the Imagine Campaign and Signage I completed for them. It’s interesting to me how for some clients I’m used more as a graphic designer and for other clients I’m more of a web designer for them. I kind of enjoy having regular graphic design work to do for Meadow Heights – it keeps me using those skills I learned at school. BTW – it’s strange to speak of ‘school’ as a past tense thing.