In part three, I continue my discussion of McCain and his ineffective use of the web. This is part three of six.

Excluding 50% of Americans
John McCain’s website does not have a ‘Students for McCain’ webpage. In fact, last Spring he had only three people group webpages: Lawyers, Women and Veterans for McCain. But still today, there’s no “Students for McCain” webpage. What gives? This would lead one to believe that McCain doesn’t value every voter, and only values his three favorite type of voters: Women voters, Veteran voters and Lawyer voters. Sure, these three groups are probably the most likely of any group to actually go to the polls and vote… but why exclude 50% Americans?

A Logical Approach with a Community-Driven Approach
Barack Obama didn’t exclude all non-women, non-veterans, and non-lawyers. He has webpages for many ethnicity’s, sexual orientations, and political parties. He also includes: People of Faith, Kids, Seniors, Small Business, Labor etc. Most important to my discussion is that he has a ‘Students for Obama’ webpage. This, combined with Facebook, MySpace, Twitter social networks is giving Obama a huge edge with getting young people’s attention. Within each page there are blog posts particularly relevant to that category. That is brilliant because now someone in that category can ‘comment’ and discuss issues with people like them. Building a community is central to Obama’s website; from his various blogs on people webpages to ‘MyBO’ where voters can get involved locally through events and more.

Shaping Up (kind of)
Sometime in the past few months (late Summer), McCain decided that he should have pages for more people than just women, lawyers and veterans. Maybe he finally realized that not everyone in American fit into those groups. I’m theorizing that he took a gander at Obama’s set of people groups and trimmed it down a little, leaving out many important people groups. Ironically some of the them being: LGBT and ‘Students for McCain’. He might not agree with LGBT voters or even Student voters but you got to at least try and reach out to them. He strangely added ‘Bikers for McCain’ (probably because Cindy McCain is a biker girl). He also has ‘Americans of Faith’ and thought it necessary to add ‘Catholics for McCain’ as if Catholics aren’t American with faith. He’s even got a news article on that page titled “Obama’s Catholic Problem.” Maybe Obama should put a news article up titled “McCain’s Young Vote Problem.”

He’s got people group pages, but their iss no community aspect.
These people group page on McCain’s website don’t offer community opportunities. For example, Catholics can’t interact with other Catholics for McCain while on the ‘Catholics for McCain’ webpage. So the result is saying: “See, I can write articles pay people to write articles about Obama’s Catholic problem and get pictures taken with Catholics”; instead of saying, “Here are some important issues to Catholics and a blog/comment section so you can discuss it with other Catholics.” The side columns to any people group webpage on McCain’s website offer non-related items, while Obama’s side columns offer some people group specific steps that can be taken along with non-related items.

In part four, I take a look at the recent website redesign by John McCain and compare it to his previously all black website.

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