Process, Inspiration and Practice for the New Media DesignerI just received the book MTIV: Process, Inspiration and Practice for the New Media Designer by Hillman Curtis I skimmed through it and caught some insightful words:

A common mistake of designers is thinking of themselves only as visual communicators. We’re fortunate to speak the visual language fluently, but we also need to translate literal and thematic messages. In other words, we need to be bilingual. As a designer I need to listen and ask questions… …without (that), I’m as good as blind.

I’ve talked a lot lately about branding myself as a designer, so it was nice to hear what Hillman had to say about it. I came across the part where the author talks about designing his design firm’s website (hillmancurtis inc.) Hillman had some insightful words:

My thought was to design something bold and cutting-edge, so I studied the work of my peers: designers who I thought were doing new and exciting work. Still nothing was working. The designs I turned out fell flat, and every night I went home empty and depressed.

He goes on to say that his wife told him about a poetry conference she went to at which C.K. Williams said that when he’s creatively blocked, he falls in love with a master. He looks back to those who perfected their craft and takes cues from their mastery. For designers, that might be Paul Rand, Saul Bass and many others.

Who are you looking back to, that perfected their craft?

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