That title isn’t meant to be sarcastic either. I love that the design of Obama’s latest podium front has made the news. Finally, political campaigns are setting a standard in the design world, instead of being the worst of the worst when it comes to design. Obama’s website is the best designed, most standards-compliant and user friendly of any presidential candidate’s website in history (the last two elections). His overall brand is also a cut-above. I don’t think it’s a coincidence that obama’s circle logo resembles a corn field and sunset. Afterall, he did start this campaign in Iowa, the corn state… where he won big. The first time I saw the Obama circle logo was on a large yard sign in Iowa City and directly behind the sign were corn fields.. very interesting.

I think it’s hilarious that people are getting worked up about great marketing and design. We also got worked up about McCain’s lack of great design and color choice – the use of a green backdrop. One design choice was well made and one wasn’t.

The Obama seal is a clever way to brand Obama as a presidential candidate. There were no copyright laws broken. If you look closely, the eagle’s are totally different renderings, the colors and font choices are different. It also doesn’t say “President of the United States”, It says “Obama FOR President”. The repetitive stars also weren’t used from the presidential seal… that’s more than can be said about McCain’s website and its overuse of stars. I think Obama’s designers need to be hired to redesign the white house website, government websites and heck why not the presidential seal. I don’t think there’s anything wrong with beautifull design in a political campaign.

McCain seems to have taken notice of how awesome Obama’s website design was and revamped his whole website a few months ago… before then he had no direct links to his social networking profiles (bad choice to leave this out – maybe that’s why mccain has 9 times fewer facebook supporters than obama who has over a million) I spent the semester researching the presidential candidate’s websites and how to reach young voters with them. I focused on McCain and getting him the young vote through a “students for mccain” website. 

Lastly, I think Obama’s website and overall branding resembles who he is: hopeful, ready for change, different than usual. His website resembles these phrases through his color scheme (not typical red/white/blue), spotlight effect with white highlights around the edge of the page and around photos of people, great typography and attention to detail with his pages for states and people groups (he uses imagery specific to each state and people group). His logo area of the website is very clever – using a photo of him looking up, in a hopeful manner.

What are your thoughts?

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