Monthly Archives: May 2008

Two weeks ago I began an internship at August Home Publishing. I think I’ve learned more about layout and design in the past two weeks than I have in the past two years. Doug Appleby is the Assistant Art Director for Workbench magazine. He is the greatest designer I’ve ever worked with and for. He always knows how to push me to do more with my design, and his ideas never fail to work. Although, unlike professors I’ve had, he doesn’t tell me exactly what to change, he inspires me to see what I do and don’t like and we end up agreeing on what should be changed. Check out his website. He has some great photography.

Workbench magazine is one of five that August Home publishes. It is the only magazine that was not started by August Home, but was bought a few years ago. It is the only one of the woodworking magazines they publish that is changing their target audience to the 25-40, male AND female crowd.

Workbench is different now, because its look and feel is very similar to what you see on TLC. Before this switch in audiences, something like putting type on a vertical path or something on an angle would set people on edge… and I’ve heard that it sometimes still does. But to design for Workbench is to really understand the audience of younger male/females.

Something besides all horizontal text, white-bread photography and cluttered pages is needed to reach this audience. So, white-space, unique info-graphics, and innovative spreads are my best friend this Summer. My job is to redesign about fifteen articles that have been previously published in the past 4-5 years. These will be in a new book coming out in January of home-improvement articles about home storage. I’ve got two articles 90% done.

The design process at Workbench is a push and pull to go further with design and really get in touch with the audience, and also uphold the tradition of the magazines at August Home Publishing. I can’t wait for my first layout meeting with the art directors and the company president. It shall be interesting.

Oh, I also met Senator Obama two days ago. I shook his hand-how cool is that?!?! Check out my photo album from the Obama Rally!

I had my senior Visual Communication show on Monday, and it would seem like I have nothing to do. Though, I’ve been working on some freelance work in the past two days. I got some logo sketches done for Putnam County Partners in Prevention and a theme/logo for the MH Film Festival. Check ’em out.

This coalition is a drug abuse prevention program that just started. I will be designing a website, brochure and large banner for them. It all starts with the logo.

Meadow Heights – or maybe just Michael 🙂 had a very focused idea of what they wanted. It makes it easy to design when they have a style and approach in mind. I did go out of my comfort zone to do this. I usually don’t do such illustrative work. Mini-site for this coming soon.

I’ve got website projects in all stages of production. A recent website project for Truman Media Network (TMN) is being programmed right now http://transfer20.truman.edu. My goal for TMN was to make it very accessable to visitors. I took many cues from CNNs website.  Also this was a test in “making a website with an existing logo that isn’t very well designed” The best thing to do is to use much whitespace around the logo and let it stand for itself, and don’t try to hide it with texture background or large graphics near it.

My two websites for my portfolio are now done. The two clients I decided on were a church in st. louis and a blues guitarist The audience for each is drastically different, and I hope the design depicts this. There’s also a mini-site for the church for their three week message series titled “Questions” With the blues guitarist I tried making it distinctly different from another guitarist website I made.

I’ve got another freelance client that wants a website, logo, brochure, banner for their drug prevention coalition, Putnam County Partners in Prevention. This will have to wait until after finals week in order to start brainstorming.

Meadow Heights also needs a website redesign, which I need to get done with… Why do I never have enough time for everything? haha

Today I presented in Advertising about a proposed “Students for McCain” website that Anshu (group partner) and I felt was needed for McCain. The website is here. I suggest watching the videos, especially the one about everything that is younger than McCain, such as the golden gate bridge, velcro, mcdonalds… and on and on. Get this, Dick Cheney is even younger than McCain.

Another website/poster campaign that just went live is for “Information Security Awareness” This has been a semester long project to create posters and the website.

In about a week I will be moved in near Des Moines, preparing for my first day of work at August Home!!! SO EXCITED.