Monthly Archives: August 2007

I’m new to designing ads for newspapers, but not new to designing and laying out newspaper pages. I worked a semester at the Truman Index. I stared at very full newspaper pages with columns and columns of text all the time while trying to fit even more stuff in there. It’s all about how much crap (stories?) you can fit on one page.

So, why not break that rule when making newspaper ads?

  • Newspapers seem to disregard the idea of negative space. So I realized that to make a great ad is to use a lot of negative space.
  • Also, using very large text, larger than the largest headline on the page works well.
  • Scope out the newspaper before designing an ad for it. See how they layout the page, and do the opposite: use negative space, use text on an angle. Why text on an angle? Because no other text on the page will be angled and the eye will be drawn to your ad.
  • If you are lucky enough to have an ad on a page with color, and you know there will already be a lot of color on the page, do this: Make yours black and white… Why? Because there is a lack of color the eye will stop on your ad for “rest”.

Check out Great Newspaper Ads pt. 2 from August 12, 2008

Back to the Future

For me, the design work I’ve done in the past sometimes inspires or informs me about where I should be going with my design in the future. I sometimes look at old artwork or design of mine and wonder how I ever did it because I don’t feel I’m currently creating that great of work.

This is a brochure I did about a design period that sometimes inspires me or gives me ideas for future design. I created this in Viscom I, over a year ago.

The cover art was done by me with inspiration from
the period and the peice in my timeline on the upper left
with the morphing shapes in it (seen below)


inspiration for my brochure. Designed by Armin Hofmann.